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How Does Your Brand Compare? NMD Marketing's 2024 Success Stories

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Updated: Jan 27

2024 has been a standout year for us, driving incredible results for the fashion brands in our portfolio. From boosting ROAS to reducing CPA, our data-driven strategies and creative campaigns have consistently delivered results. So, how does your brand stack up? Let’s dive into the numbers and see how your performance compares to what we achieved for our clients.


Key Metrics From Across Our Clients


  • +35% YoY Increase in ROAS: The average ROAS across our fashion clients saw a 35% year-on-year growth, with top-performing campaigns generating a ROAS of over 10.

  • -6% YoY Decrease in CPA: CPA dropped by an average of 6%, with one client generating a -75% decrease.

  • +10% YoY Increase in CTR: More engaging and relevant ads meant a 10% increase YoY in CTR.


If you’re not seeing numbers like these, don’t worry. Keep reading to see how we achieved these results and how you can implement similar strategies.



Case Study: A 120% Revenue Boost for One Client


One of our standout successes was driving a 120% revenue increase for a client’s Meta campaigns. Here’s what we did:


1. Streamlined Campaigns

We reduced the number of campaigns to ensure budgets weren’t spread too thin. This allowed us to maximise the effectiveness of each campaign.


2. Smarter Targeting with Audience Segmentation

By digging deep into audience insights, we fine-tuned our targeting to make sure every ad reached the right people. Relevant ads = better results.


3. Creative Testing

We tested everything - ad formats, visuals, messaging, even the colour-ways of the product in the ads. These experiments gave us a clear picture of what resonated most with the audience.


4. Hooks that Solve Problems

Our creative hooks focused on problem-solving messaging, showing the audience how the brand could meet their needs.

The result? Meta Ads went from contributing 6.9% of total revenue to an impressive 14.7% - a game-changing 120% increase.



Case Study: Smashing Records in Just One Week

In January 2025, one client surpassed last January’s total sales within the first week alone. Here’s how:


  1. Meticulous Ad Monitoring

We keep a close eye on each ad’s performance, pausing ads that don’t work and replicating ads that do.


  1. Budget Optimisation

By adjusting budgets tactically, we ensured every pound worked harder, maximising ROAS and minimising CPA.


  1. Campaign Management

We monitored each campaign, pausing underperforming campaigns and reallocating budgets to top performers.


  1. Diversified Content

A mix of professional photography, user-generated content, stills, and video kept their campaigns fresh and engaging. Diversity in creative is a huge advantage on platforms like Meta.


The results?

  • ROAS skyrocketed from 1.92 in 2024 to 8.61 in 2025.

  • CPA dropped from £83.12 in 2024 to just £21.96 in 2025.



Case Study: -10% CPA Year on Year


This client’s 2024 CPA was down -10% YoY, here’s how we reduced it so significantly.


  1. Focused Campaigns

We created a dedicated campaign for their top-performing ad, the Dynamic Product Ad. This approach allowed us to optimise its performance based on its own learnings, without depleting the budget allocated to the broader campaign.This campaign ultimately generated 41% of Meta’s revenue for the year.


  1. A/B Testing

We set up A/B testing campaigns and trialled various elements. A dedicated 10% of the monthly budget was allocated to A/B testing. The insights we gained from the data enabled us to make informed decisions about the creative assets moving forward. The testing took place in the lead-up to Black Friday, ensuring we could enter the peak season with our best foot forward.


  1. Optimising Spend

Monthly budgets were set strategically to support year-on-year growth, while considering seasonality. We closely monitored budgets and spend on a near-daily basis, ensuring we focused on high-converting campaigns and scaled back on the lower-performing ones.


The results?

  • CPA dropped -10% Year on Year

  • Orders increased +46% Year on Year



Case Study: 286% increase in ROAS 2024 vs. 2023


In 2024 we increased total-year spend by just 28%, but this client’s ROAS increased by an outstanding 286% YoY after we took the following steps:


  1. Ad Formats

Previously, the client had only ever utilised a single ad format: still images. We introduced a varied approach, incorporating a blend of still images, videos, carousels, and collections to engage a broader audience. Different people respond to different types of ads, and this diverse mix allows us to connect with more individuals in the way that resonates best with them.


  1. OGC

The introduction of Owner Generated Content led to some of our best-performing ads. These featured the Co-Founders discussing new collection pieces, sale items, and their favourite in-store styles, providing a personal and authentic touch that really resonated with our audiences.


  1. Dynamic Product Ads

In H2 of 2024 we introduced the first ever DPA in this client’s account. DPAs utilise automation and user data to craft personalised ads that are tailored to each individual. This ad alone generated more than 10% of the full-year Content Views and 9% of orders.


The results?

  • ROAS grew exponentially +286% YoY

  • Meta Revenue increased by +392% with only a +28% increase in spend YoY




Case Study: 56% increase in Click Through Rate


CTR is a key Meta metric for measuring engagement, identifying the success of your campaigns and understanding your audience. In 2024 we increased this client’s CTR by 56% year on year, here’s how we achieved it:


  1. Collection-Specific Dynamic Ads

With prior knowledge of the success of Dynamic Product Ads (DPAs) in their own dedicated campaign, we decided to take things a step further by creating multiple DPAs based on the client’s key collections. This approach not only allowed for more targeted product promotion but also provided valuable data about which product groups resonated most with our audience. Armed with these insights, we were able to adjust our strategy and optimise performance accordingly.


  1. Nurture Your Existing Customers!

While ads are a fantastic way to reach new customers, it’s equally important to nurture your existing audience and guide them to becoming repeat, and even lifetime, customers. This year, we introduced a new Lower Funnel campaign targeting All Customers and Subscribers, leveraging data from Klaviyo via a Meta integration – an essential tool for any brand! This campaign alone generated an additional £86k for our client, demonstrating the power of focusing on those who are already engaged with the brand.


The results?

  • CTR increased +56% YoY

  • This was achieved despite a -28% decrease in spend


Takeaways: How Your Brand Can Achieve Similar Results


Ready to benchmark your brand against these achievements? Here are some quick tips to implement:


  1. Focus on ROAS, CPA, and CTR: Monitor these key metrics closely. If your numbers don’t compare, it might be time to re-evaluate your strategy.

  2. Streamline Campaigns: Avoid spreading your budget too thin. Focus on fewer, high-impact campaigns.

  3. Test, Test, Test: Experiment with different ad formats, visuals, and messaging to see what resonates best with your audience.

  4. Leverage Audience Segmentation: Tailored messaging for specific groups can make your ads feel more relevant and engaging.

  5. Stay Flexible: Monitor your campaigns regularly and don’t be afraid to pivot if something isn’t working.



Let’s Elevate Your Brand: At NMD Marketing, we believe that with the right strategy, every brand can thrive. Our proven approach has helped fashion brands achieve standout results, and we’d love to help you do the same.

Ready to boost your brand in 2025? Reach out today. 🚀

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